he armchair that symbolises Poltrona Frau’s first one hundred years offers a new, free and contemporary version with classic diamond tufting. Benjamin Hubert, the British wunderkind of international design born in 1984, created the Juliet. This armchair that symbolises Poltrona Frau’s centenary milestone won the design contest launched by the company to celebrate its first one hundred years. Poltrona Frau called on twelve talented designers from all over the world with an invitation and a challenge: to design the brand’s future values today. Hubert’s lateral gaze explores worlds dear to Poltrona Frau, with its strong Italian tradition. The designer drew inspiration from fashion, especially from the Italian Renaissance. And it captures a detail, the puffed sleeve, which he uses to give shape to a new concept in the armchair, clearly expressed in the design. Juliet, named after the famous Shakespearean heroine, is made with a traditional wood frame, which is narrow at the base and widens into the puffed seat. Here the rich upholstery reinvents the classic diamond tufting in an extremely soft, free and almost ruffled contemporary version. The original pleated stitching for the interiors and back are reminiscent of the embroidery and ruffles of women’s corsets and sleeves, creating a faceted pattern that moves with the surfaces. A complex design that fully demonstrates the skill of Poltrona Frau’s craftsmen. In fact, as many as 16 hours of work are required to stitch a single chair. The concept was to dress the rigid frame in solid beech with the same freedom of a dress, using the craftsmanship techniques from the workshop in Tolentino and enhancing Poltrona Frau’s culture of leather. The result is great comfort that can be seen. Sensations of relaxation and abandon, provided by a carefree play of folds and seams. And soon after, the pleasure of an extremely wide seat that allows for different sitting positions, inviting everyone to see the chair as the ideal place to meditate, relax, read, collect their thoughts and find themselves. The pouf is a natural accessory to the armchair. Created to offer even more complete comfort, incorporating the same puffy geometry and the same pleated stitching used in the upholstery. The Juliet armchair, complete with the pouf, is made in a special edition of the new Pelle Frau® Century, in Pelle Frau® leather from the Color System and in Pelle Frau® Soul. Padded with polyurethane foam and polyester wadding. The springs of the seat are created with elastic belts. A Juliet armchair requires: 13 m2 of Pelle Frau® leather 500 m of thread 100 m of stitching 12 kg of solid beech 24 hours of work

诞生于1912年的 Poltrona frau，已经有100多年的历史了。1926年，Poltrona frau 正式成为意大利王室家具的供应商，百年来已成为古今整个欧洲皇室家族的专属御用家具。

Poltrona frau 具有收藏价值源于他百年延续的独特精湛手工艺和顶级的天然选材，以及超越了不同年代时尚的经典传世造型。纵观 Poltrona frau 百年历史，可以发现，即便是百年前的沙发款式，至今仍是目前最具时代感的设计。 而 Poltrona frau 的皮革材质与皮椅缝制技术更是品牌最大的亮点。精致手工艺为它赢得世界各地顶级场所和世界顶级品牌的青睐：美国纽约古根汉博物馆表演厅、洛杉矶迪斯尼音乐厅、欧洲共同议会、大英博物馆全部都指定由 Poltrona frau 定制家具，而Bang&Olufen、Bvlgari、Cartier、Hermes、Prada等也纷纷选择 Poltrona frau 设计全球展厅。

百年来坚持使用皮革及纯天然材质，只选择顶级皮革配以全手工制作流程，而且只在意大利的工厂里制作，建筑大师的影子闪现在每件作品的背后，Poltrona frau 被誉为‘意大利家具行业风向标’具有极高的收藏价值，在意大利人心里不只是家具，它表现的是一种隽永并无可取代的价值。